... it wasn't because “crushing the competition” was motivating you. You started because you love making amazing images that tell stories of movement, personality, love, and connection.

But if you haven’t answered just a few key questions, your business will start pulling you away from what you love most. Instead of doing the work that lights you up, without even realizing it, you’ll take on the wrong clients, drain your creative energy, and edge closer to burnout. You’ll keep spinning your wheels, traveling down roads that feel and look good, but don’t take you where you want to go. You find yourself stuck in the middle of photographer traffic, where photographers ask, “How do I stand out from the crowd” -unseen by some of the clients you most want to serve.

All roads are good roads.

But it’s not the difference between good and bad that determines your success. It’s the difference between good and right. And the only way to know what’s right is to define what you want, where you’re going.

This interactive session will help you finally do that. We’ll build the customized map to your ideal life, then reverseengineer the business that gets you there, with clarity, perfect pricing, and confidence that feels right.

You’ll reconnect with the business you thought you were signing up for when you began… and this time, you’ll have the tools and the certainty to build it.

1. Together we will define your ideal life.

Oh, and that light at the end of the tunnel… you are going to have an epiphany when you realize you’re the one who put that light there

2. Build a plan that fits you.

You’ll leave with a business roadmap that supports your life, not the other way around. We’ll align your creativity, your ideal clients, and your income so they all move in the same direction.

3. Find your price—with zero second-guessing.

Once your path is clear, pricing becomes obvious. You’ll build a price list that makes sense and gives you the confidence not to cave.

4. Get the one thing most classes miss: the foundation. After thousands of hours of training, hiring business coaches, and visiting with hundreds of photographers, I found that most of them are missing the most important piece: they teach you how to build a business, but skip the part where you define what kind of life your business is supposed to support. We’ll fix that.

5. Bonus: A private 30-minute session to solve what’s blocking you.

Every attendee gets a free Zoom call where we’ll tackle one major obstacle together. I’ll share a QR code during the presentation so you can grab a spot on my calendar.