"Gold in volume photography" by Mark McCall
M. Photog. M. Artist, Cr. CPP
Why would an award winning, Master Photographer get into volume photography? You have one guess.
The volume photography racket is the easiest market to break into, and get this, the MOST PROFITABLE of all photographic markets!!
As many photographers are feeling the pinch of seeing their calls and sales declining, the volume market is booming, and it’s being shot by photographers less talented than you!
Understanding the volume market is key to making a comfortable living in the volume market.
In 2018, Mark closed his longtime Broadway Ave. portrait studio in historic downtown Lubbock Tx to concentrate solely on volume photography and the results have been spectacular.
Learn Mark’s secrets for photographing early learning centers, preschools, sport leagues, and the most profitable of all, parent’s day out programs. Learn where the jobs are, and how to get them. Also see Mark’s technique for developing new markets.
If you hate selling yourself to a school or league, this program is for you. Learn how Mark gets those jobs without ever picking up the phone, or making a single sales call.
Take the high end “Santa Experience” and automate it for schools! Complete with painter effect!
Use Santa as your foot in the door for spring and fall.
You’ll learn the following:
*Where to get the school names and contact information.
*Get them to call YOU, then keep calling for Fall, Santa, Easter, Graduation images.
*Create sets that go far beyond a simple background. Do something your competitor can’t do.
*Get high quality backgrounds for less than $50. Design them yourself.
*Props. It’s all about the props.
*Simple, simple, simple lighting.
*Automate your artwork.
*Get parents to give you a 5 star rating online by dangling this single carrot.
*Problem with an order? Find out Mark’s trick for having the parent call YOU instead of the school.
*Learn how to get Santa to come to the schools with you, at a far lower rate than he normally charges.
*Why branding is so important, and how to do it cheaper than you ever imagined.
*Miss an 8x10 at the lab and don’t want to wait 3-4 days (or meet a lab’s minimum order)? No problem.
Learn how to print a LAB QUALITY print at home instantly, indistinguishable from a lab print.
*Learn the dark side of RAID storage systems and why other types of storage provide a more secure
*Sell the digital file? You betcha! But finding the right price point the key.